Social media marketing is a digital marketing strategy focused on promoting products, services, or brands through social media platforms.
It involves creating and sharing content (text, images, videos) to engage the target audience on platforms like Facebook, Instagram, Twitter, LinkedIn, and more.
Goals include increasing brand awareness, driving website traffic, generating leads, and fostering customer engagement.
Strategies may include creating a content calendar, using targeted advertising, leveraging influencers, and engaging in community management.
Metrics such as likes, shares, comments, click-through rates, and conversions are tracked to measure the success of campaigns.
Effective social media marketing can build customer loyalty, enhance online reputation, and contribute to overall business growth.
It requires staying updated with platform algorithms, trends, and user behaviors to optimize strategies.
